Market Cap: $625.1M
TTM revenue: $228.5M
YOY return: +5.94%
CEO: Will Marshall
Cumulative pay: $18.9M
Shareholder value created: -$2.1B
Forecast effort: C
Forecast accuracy: A
Image

  • Planet Labs manufactures in-house and operates approximately 180 “Dove” satellites offering three to five meter resolution. Planet additionally operates 21 “SkySats” with 50 cm resolution.
  • Planet boasts a broad customer base (1,018) and highest reported revenues ($220.7M in FY2024) in satellite earth surveillance sector (over 2x that of BlackSky).
  • Planet will replace its SkySats with “Pelicans” offering 30 cm resolution, the first of which launched in November 2023. Planet also in August 2024 launched its first hyperspectral “Tanager” satellite (approximately 2 years behind schedule).
  • 45.7% YoY revenue growth in FY 2023 (ending Jan 31, 2024) retracted to 15.4% growth YoY in FY 2024.
  • FY 2024 domestic-sourced revenue grew 0.97%, compared to 74.6% growth in FY 2023 (original analysis).
  • Revenue-per-customer dropped since peaking in 4Q 2023 (Nov 2022-Jan 2023)(original analysis).
  • Last fiscal year Planet laid off 117 employees and finished the year with $140.5 million loss and $298.9 million in cash and short term investments. This year in June Planet let 180 more employees go.
  • To be profitable, Planet must either cut more costs, increase sales or margins (assuming they hit positive EBITDA by 4Q this year as forecasted), or even better do all of the above
  • Since its founding in 2010, the earth imagery market has become much more crowded; Planet now faces competition from multiple contenders including Blacksky, ICEYE, Alba Orbital, Umbra, Capella Space, Satellogic, Satrev, and others.
  • Satellites launched by well-managed (i.e. not Satellogic) firms located in countries with lower labor costs (i.e. Spacety and Chang Guang in China, and Hancom in Korea) will challenge Planet’s international sales channels in the future. International sales is currently Planet’s only growing market and comprises majority of revenue (original analysis).
  • Even accounting for the large pile of cash on hand, without huge business changes, long term prospects of Planet appear grim and risky.

Planet entered market with a ton of cash, claiming raised $590 million from its SPAC deal. The initial business plan on which its SPAC consummated called for consecutive years of high revenue growth providing a “Clear Path to Profitability” with forecasted net positive EBITDA and positive adjusted free cash flow reached in FY 2025 (the year ending January 31, 2025, i.e. this year). That path no longer looks so clear, with revenue growth stunted and reoccurring looses eating away cash reserves.

Planet Labs past yearly revenue, income, and cash balances

Planet Labs NDRR and NDRR plus winbacks

Planet Labs quarterly customer count
Planet Lab’s revenue per customer has dropped

With revenue-per-customer lower, Planet must win even more customers than before to sustain same growth. However, as existing competitors launch more satellites and new competitors come online, this will become more challenging. Planet is pushing to differentiate itself through software and AI tools — this really seems Planet’s only option. Afterall, what can a government or company do with raw images? Software and AI extracts usable information from image sets providing customers with analytics or alerts. For Planet, this likely comes at high cost: HQed in San Francisco with mean software engineer salary of $210,000, Planet likely pays >2x more than other domestic competitors. And likely 4-5x more than competitors in Japan and Korea. (Planet also markets the advantage of having the largest historical earth imagery library dating back to 2009, but it is unclear how much unique revenue is driven from historic imagery. I guess not much.)

FY US-sourced revenue Foreign-sourced revenue
2021 $61.4 $51.7
2022 $56.0 $75.2
2023 $97.8 $93.5
2024 $98.7 $122.0

Green = hit guidance, red = miss, R = revenue, E = Adjusted EBITDA, W = NDRR

Planet Labs executive compensation 2021-2023

Also, as a shareholder, be careful. If you read Planet Lab’s SEC filings, you will see this:

Shares of our Class B common stock have 20 votes per share, while shares our Class A common stock have one vote per share. William Marshall and Robert Schingler, Jr. (the “Planet Founders”) hold all of the issued and outstanding shares of our Class B common stock. Accordingly, the Planet Founders hold over approximately 62% of the voting power of our capital stock.

If shareholders are not fond of CEO Will Marshall or CSO Robbie Schingler leading the company, tough break. These two control the majority of votes. This provision sunsets 10 years following Planet’s IPO when Class B shares convert to Class A. So don’t have high hopes for appointment of new executives and leadership change, even if Planet Lab’s future looks dark. This company will sink or swim at the helm of Will Marshall and Robbie Schingler, Jr.

  • Planet’s business of offering satellite imagery is hardily unique. With launch costs going down and projected to decease another 10x thanks to Elon Musk’s Space-X, anyone wanting to launch a 100 3U CubeSat constellation will likely need less than $500,000 to cover launch costs, The barriers to entry are shrinking considerably. Before, to start a earth surveillance satellite business like Planet, access to US levels of capital was needed. Won’t be anymore.
  • Competitors from foreign markets (Asian?) with much lower operating costs will offer imagery providing extreme price pressure to Planet. In Japan Axelspace has started launching its constellation with 9 satellites up and plans for 50; its average salary for engineers is reported as 7M yen per year (about $45,000). In Korea Hancom InSpace launched its first, just ordered two more, also has plans for 50 total and its average salary is 53.9M Won (or $39,200). And Chang Guang in China already has launched 72 satellites. I don’t know enough to know if any of these specific companies will be the future, but it does seem that Planet will be extremely hard pressed to compete when for price of hiring five engineers its competitors can employee 20-25!
  • Planet’s US government source revenue is likely more insulated for foreign competition, since the contracts are awarded only to US-based companies. (However note that Satellogic moved from BVI to Delaware just to be eligible for US government satellite surveillance contracts.) However, recall that Planet’s largest driver drive of revenue growth has been rest-of-world? That will be at risk.
  • SpaceX’s Starship becoming fully reusable, launch costs coming down more, and Planet’s competitors surpassing them by number of satellites in orbit will take time. So it is possible Planet enjoys some short- or mid-term success before getting squeezed.
  • Long term, Planet’s San Francisco rent and labor costs are just be too high to be competitive. Sure, they have laid off some workers but they require a much more competitive cost structure. Imagery costs are going down, not up. Once launching earth imagery small sats becomes commoditized (which it will), Planet without conducting major cost-cutting or business restructuring seemingly won’t have a chance to profitably offer competitive imagery services.

  1. Planet issuing yearly revenue guidance again.
  2. Revenue per customer growth again, like exhibited in 2021-2022. (Inflation apparently drove all prices up – except for Planet’s services which apparently during the same time went down.)
  3. Increase in U.S. sales vs rest-of-the-world which would be taken as an indicator of stronger U.S. government sales. Or even better more detailed disclosures by Planet indicating U.S. government revenue is growing.
  4. Lower cash burn rate and an actual strategy to make this sustainable long term. If Planet cannot make this happen, they will need more money in 2026 which will either cause them to take on debt or conduct a dilutive equity raise.