Market Cap: ₪816M
TTM revenue: ₪191.6M
YOY return: +23.29%
CEO: Noam Segal
Cumulative pay: ₪6M (est)
Shareholder value created: -₪342.2M
Forecast effort: F
Forecast accuracy: F
Image

  • Imagesat International (ISI) is an old space satellite imagery provider. Founded in 1997, ISI operates satellites comparable in size and spec to Maxar, Airbus, and Satrec. ISI’s main customer base are international governments not hostile to Israel.
  • ISI uniquely does not manufacture its own satellites. ISI purchase satellites from related party (shareholder) Israel Aircraft Industries (IAI), and more recently from Terran Orbital (United States) and ST Engineering (Singapore). This lack of vertical integration likely costs ISI millions in yearly lost profits.
  • ISI originally planned to go public on the U.S. Nasdaq with a $500m market cap in 2006. Infighting over targeting Venezuelan sales, and Hugo Chávez making a potential $150m investment resulted in a lawsuit. The Nasdaq IPO fell apart.
  • ISI finally went public in February 2022 on the Tel Aviv Stock Exchange with a valuation of approximately $370m.
  • The EROS NG constellation in comprised of two SAR and four optical imagery satellites with resolution up to 30 cm. ISI’s satellites are thus among the highest spec commercial imagery satellites in the world.
  • ISI has operated profitably each of the last 5 years with a revenue CAGR of 10%. Growing debt remains concerning. Profits dipped in 2022 before rebounding in 2023, but still are below 2019-2021 levels. And debt grew to approximately nine-times 2023 profit.
  • Five customers comprise 85% of ISI’s sales. Three of these five customers generally show declining YoY sales, while two show gains. (original research)
  • ISI’s backlog peaked in 2Q 2022 and since is down approximately 20%. However this likely will change after ISI signed two new contracts. In September 2024, ISI announced a $54m, three-year contract with an unnamed international defense customer. This single contract equates to $18.2m in yearly revenue, a value more than 40% of ISI’s total revenue in 2023. 
  • The same month, ISI announced another contract to provide two “new-space” class Runner satellites to an Asian customer. Based on costs ISI reported for its first Runner satellite, this contract likely values at least $30m. (original research and analysis below)
ISI EROS C earth observation satellite with Runner satellite behind on right (from March 20, 2024 annual report for 2023, Hebrew edition)

From 2018 to 2023, revenue grew from $27.3m to $43.9m. However long term debt is also growing, currently standing at $41.6m. ISI’s debt stems from loan(s) from Israel Aircraft Industries (IAI), an ISI shareholder and manufacturer of ISI’s EROS line satellites. ISI’s 1Q 2024 filing advised it anticipated new sales contracts providing sufficient cashflows to alleviate ISI from needing outside money to satisfy debt obligations. The aforementioned $54.5m and Runner contracts ISI announced in September 2024 so far gives credence to management’s statement.

ImageSat International yearly revenue, profit, cash balances and debt (millions USD, debt graphed negatively)

On quarterly basis, ISI revenue has steady climbed. However, 1Q 2024 revenue dipped as a result of Asian-sourced revenue declining. Revenue growth is once again expected in light of the two recent contract announced in September.

ISI revenue and profit by quarter (millions USD)

ISI’s most significant contract is with Chile. In 2019 Chile requested bids from Maxar, Airbus, Lockheed Martin, Ball Aerospace, and likely others. ISI outbid all to win the deal in May 2021. ISI clearly competes on cost well against old-space. Under the contract, ISI provides Chile nine satellites, ground systems, imagery from ISI’s existing constellation, and data/analytical services for $109.9m. In August 2021, Chile paid ISI an $24.6m advance, which at the time was not recognized as revenue.

ImageSat International revenue by world region (USD, millions)

ISI discloses revenue by region. Plotting data from its various financial reports reveals two things. First, Asian customer have provided the majority of ISI revenue until recently when American (Chile) revenue took over. Secondly, domestic sales to Israel remain almost negligible. Blacksky apparently succeeded in signing Israel as a government customer. Plenty of upside should exist should ISI establish sales to its home government.

ISI revenue by customer from 2019 to 2023 (millions USD)

ISI identifies no other major customers by name. Sales are reported by region and disaggregated by unnamed customer identified as Customer A, Customer B, etc. However, comparing customer sales with regional revenue allows, by process of elimination, identification of each customer’s region. Of five remaining customers, three show a general trend of declining revenues YoY. An African customer that apparently is no longer, showed a similar trend through 2022.

Finally, the last interesting metric ISI reports is backlog. Total backlog has been relatively flat for 3 years.

ImageSat International announced backlog by quarter (millions USD)

However close examination reveals something off about backlog reporting. ISI announced in January 2024 a 5-year imagery contract worth $37.5m. In 1Q 2024, ISI posted $13.2m in revenue. Assuming all $13.2m in revenue was accounted for by ISI’s reported backlog as of December 31, 2023, backlog that quarter should have grown $24.3m. Instead ISI’s posted that backlog decreased by $13.4m, an amount even greater than the quarter’s total revenue. Something is really odd here. (🚩) It seems either ISI is fiddling with its backlog reporting, or customers are cancelling orders and ISI is mum about it to shareholders.

This is not the first time something strange can been seen in ISI’s reported backlog. ISI reported in its January 31, 2022 pre-IPO investor presentation that backlog stood at $171m as of December 31, 2021. ISI claimed recently executing a contract that had “retroactive effect for 2021.” However, after its IPO, ISI reported its backlog as of December 31, 2021 was $153m – a value $18m lower than what it reported pre-IPO.

One way to interpret this is that ISI did not want to report to investors its backlog was declining before completing its IPO. On January 17, 2022 when ISI announced its IPO, it reported backlog as of September 30, 2021 was $163m. If ISI reported backlog as of December 31, 2021 slipped to $153m prior to its IPO, this would create mild investor concern. ISI two weeks later put a chart in its investor presentation captioned “growing revenue backlog”. This chart showed backlog grew $7m between 3Q and 4Q 2021.

ImageSat International reports “growing revenue backlog” (January 31st, 2022 Investors’ Presentation)

After ISI successfully completed its IPO, they stopped reporting $171m as the 2021 end-of-year backlog, replacing it with $153m.

Post IPO in a quarterly financially report, ISI reported backlog as of December 31, 2021 was $153m, $18m less than reported pre-IPO.

Back dating contracts to show backlog growth is not necessary. Prospective investors don’t want to see this. The numbers just are what they are. ISI would better serve shareholders through increased transparency.

Imagesat with competitors Airbus, Maxar, and Satrec traditionally operated high-res satellites weighing 100s of kilograms. New space contenders Planet Labs, Blacksky, and Satellogic (and to some extent Axelspace) utilize a significantly lighter satellite class with only slightly lower resolution. Imagesat is so-far the only old space player to crossover offering a earth observation satellite in the new-space class: “Runner.” ISI describes Runner as a “a cost-effective and affordable solution”, with 70cm resolution at 86 kg. This is comparable to Blacksky Block-2, Planet Lab’s Skysat and Pelican, and Satellogic’s satellite lines.

So far ISI has delivered one Runner which Chile uses. Chile will receive two more Runners under its existing contract.  And another unknown Asian customer recently ordered two more “Runners”. 

ISI’s 2023 annual report revealed ISI paid $7.13 million to Tyvak/Terran Orbital for the first Runner, with $250k balance still due. ISI paid an additional $6.6m for this satellite to other parties. Thus the total cost to ISI for Runner-1 was about $14m. This price is clearly higher than new-space competitors offering satellites in the same ~70cm resolution spec class. However one feature setting Runner apart is direct command access by customers. Customers wishing to autonomously and privately task imagery, can do so with Runner. Competitor satellites requiring tasking through the operator’s system, so tasked imagery is not completely confidential.

Green = hit guidance, red = miss, R = revenue, P = EBITDA, C = sales contract closing

Noam Segal leads ISI as CEO. Unlike US-listed public companies, Israeli does not require disclose of individual executive compensation. Whereas Noam Segal’s total compensation is unknown, ISI discloses cumulative pay of its five key managers. These managers collectively received $1.8m in compensation in 2019, and $2.2m in 2023. This equates to about $450,000 per. However pay almost certainly is not divided uniformly, and Segal likes receives more than others.

ISI in 2024 disclosed Segal’s salary raised to 90,000 Shekels per month March 2024. The same month ISI also provided Segal 459,640 options, but with with unknown value.

Noam Segal’s performance, as measured by shareholder value created, puts him among the class of space CEO losers. At IPO, ISI entered the market worth 1.15B Shekels. Accounting for the approximate value of new shares at issuance, approximately 345m Shekels of shareholder value ($93m) has been lost under Segal’s watch.

  • ISI appears so far immure to the threat of new-space operators Planet/Blacksky/Satellogic. Blacksky generates revenue mostly from U.S. government sales, where ISI does not compete. Planet generates significant revenue from 3U imagery, where ISI also does not compete. So ISI’s sales channels generally are not in conflict.
  • But there are customers where ISI and new space firms complete in common (Blacksky’s Indonesia contract for example). But so far ISI does not appear to have experienced any customer poaching. The only possible exception is the African customer ISI lost two years ago. This is the smallest of ISI’s six main customers, but not know if a new-space competitor won this customer or not.
  • ISI likely will miss its forecast of $102 to $134m revenue in 2024. However, the two new contracts announced in September 2024 should present ISI with significant 2025 revenue growth.
  • The yearly decline in revenue by customer noted above my be evidence of price erosion from competitive pressure. Similar decline in revenue-per-customer may be observed from analyzing Planet Lab’s financial data. If such price decline exists and persists, it will certainly pressure ISI’s margins.
  • However, ISI’s proven ability to outcompete old-space satellite operates – ISI’s main competitors – for foreign contracts suggests

  1. ISI will find access to capital to fund its next satellites more difficult if they carry too much debt. ISI has for five years been treading water. ISI needs to pay down this debt to make room for more debt to fund its next generation of satellites.
  2. Shareholders should demand business forecasts from ISI. Management undoubtably is happy to continue not providing any. But executive compensation linked to achieving public business goals seems to be a standard practice in corporate governance.
  3. ISI customer year-on-year spend appears, at least for some customers, to be slightly decreasing. This may be evidence of downward price pressure from abundant competitor imaging supply. If the same customers continue to decrease spend year-on-year, this may be evidence imagery margins are facing pressure.
  4. Does Blacksky win another contract like its recent $50m Indonesian contract? This was supposed to be ISI’s segment. Blacksky’s Gen-3 satellites are certainly cheaper than ISI’s Runner. (Maybe by a factor of 2x?!) So Blacksky winning another deal to provide autonomous satellites to a nation-state should give concern about ISI’s future success with Runner.